Almost ready to start taking product pictures. It takes a lot of room in the office!
Product Photography
Working with Powertools
Working on a makeshift table top to hold my new lightbox! I’ll be taking pictures of about 200 products for an e-commerce website. Might as well work at the correct height.
Motivation & Creativity
I have been listening to audiobooks for the past 15 years. My favorite books are about productivity, but I also enjoy scientific books describing the functions of our brain and how it’s linked to our actions and behaviours. I combine my listening with tasks to maximize time — Usually driving, shovelling or mowing the lawn. … Read More
Barcode Orientation
Materials with stretching or shrinking capabilities will often require the barcode to be printed side-ways on your packaging. Exposing the barcode to horizontal scaling can compromise scanning. Print suppliers will make you sign forms if you require your barcode to have a less than optimal orientation. This will put the responsibility on your shoulders if … Read More
Barcode Sized at 100% (UPC-A)
UPC-A barcodes are used on most retail products in North America. Most retailers will have suggested barcode sizes for products sold in their stores. Always adhere to those suggestions and make sure your barcodes are registered and scannable before distributing your products. Failure to do so can create a series of very expensive problems: Fines, … Read More
Anatomy of a Stand-up Pouch
Stand-up pouches are versatile and offer great presentation surfaces. They hold dry, humid and even liquid products. Specific laminated layers can improve shelf-life and their resealable zippers can keep your products fresh longer after opening. Qualified suppliers will help you pick the right materials to protect and display your products. Got any questions? Click here … Read More
Label Roll Specifications
When ordering labels, always specify the inside diameter of your rolls. The maximum outside diameter should also be considered. Your labelling machine or manual work station will dictate these sizes. Got any questions? Click here to get in touch!
Label Wounding Orientation
Always specify the winding direction when ordering custom labels. This is critical especially if you are using automated labellers. If you have different labels on the same roll; identify the correct sequence. (Example: Three labels need to be applied around a product – the order is important) Got any questions? Click here to get in … Read More
Folding Cartons (Chipboard Boxes)
Since the first paper board box was introduced in England back in 1817, a lot of technology changes and production methods has made the boxes of today. They are now one of the most commonly used form of product packaging. Hundreds of styles are available and they can be custom made for almost any application. … Read More
Label Roll Diameter & Orientation
Label specifications are important. While your labels might be printed perfectly, you can’t use them if they don’t comply with your automated machinery. It’s impossible to change the orientation of the labels on the roll after they are printed and changing part of your machinery to use improperly oriented labels is costly and should be … Read More